Speaker: Ines Mensah | Connect with Ines LinkedIn
This workshop explored how to bring clarity into business finances, from pricing and revenue streams to cash flow and value creation.
🎤About the speaker
Ines is a financial controller with over 12 years of experience turning numbers into clear and informed business decisions. She focuses on making finance more practical, accessible, and empowering, especially for entrepreneurs and creatives building sustainable businesses.
Alongside her work in controlling and process improvement, she regularly hosts workshops and enjoys sharing knowledge around financial clarity and personal development.
Introduction
Women should talk more about money 💫
This workshop focused on looking at the financial side of a business in a structured and practical way. The goal was to make financial management feel less overwhelming and more empowering.
Participants explored how to build a business that is financially sustainable while supporting both business and personal goals.
Pillar 1: Clients & Revenue Streams
Understanding your clients and revenue structure is the foundation of a sustainable business.
Key questions
- Do you really know your clients and what they value?
- Where are your revenue streams coming from?
Pricing insights
- Common pricing models include project based and hourly rates, though hourly pricing can be limiting
- Pricing should always consider three factors:
- Costs: tools, taxes, insurance, income goals, and buffer
- Market: what others in your field charge
- Value: what clients are willing to pay
👉 Your price should always be above your costs and aligned with the value you create
- Consider how many clients you can realistically manage per month
Exercise
Participants presented their services without mentioning a price. Others estimated what they would be willing to pay.
👉 Key insight: If perceived value is lower than your price, refine your offer, communication, or positioning
Pillar 2: Money & Financial Clarity
Clarity starts with understanding your numbers.
Key principles
- Know your financial baseline
- Define your minimum income needs
- Use past data to identify patterns and trends
Financial planning basics
Track your finances regularly and focus on:
- Costs
- Revenue
- Cash flow
Cash flow tips
- Avoid waiting until delivery to get paid
- Request upfront payments (for example 30 to 50 percent)
- Set clear payment terms
- Align payment timelines with clients and suppliers
👉 Always ask: Is this offer financially sustainable?
Pillar 3: Delivery & Value Creation
Look at how you structure your work and where real value is created.
Optimize your work
- Focus on high value activities
- Identify what can be outsourced
- Identify what can be automated
👉 Build systems that allow you to create value and income more efficiently
Self Check Exercise
Participants evaluated their current situation by rating each pillar from 1 to 5:
- Clients
- Money
- Delivery
This helped identify strengths and areas for improvement.
Wrap Up
- Stay connected with Ines for further guidance
- Use your data and tools to better understand your financial patterns
- Define three concrete actions to implement within the next 30 days
